Learn how to improve your website visibility with our case study of boosting organic search traffic. Discover proven strategies and techniques to increase your website’s presence in search engine results.
1. Introduction
The SEO case study for Inyova showcases a successful strategy that led to a 700% increase in organic traffic in just 12 months. The strategy included technical SEO audits, keyword research, content planning and execution, monthly SEO maintenance and optimization, and link building.
The technical SEO audit revealed that the client’s website was in good shape, but there were some improvements needed, such as fixing URL redirects and broken links, and updating the sitemap. Once the technical aspects were in order, the focus shifted to creating the right content based on keyword research. The client’s target market was in Switzerland, so keyword research was done for both German and English languages. The content plan included in-depth “skyscraper” articles and shorter supporting articles, all aimed at serving users’ search intent and providing the most complete answer to their questions.
In addition to creating new content, the strategy also involved optimizing existing articles for SEO and updating them with visuals, videos, or updated content. Link building was also a key aspect of the strategy, and the client’s own PR and event marketing activities resulted in a steady flow of quality backlinks to their website.
The results of the strategy were impressive. Organic traffic increased by 706%, and the number of keywords in the top 3, top 10, and top 100 positions saw significant growth. The number of referring domains and pages also more than doubled. The performance of new and updated content was also strong, with multiple articles bringing targeted traffic to the website and ranking in the top positions on Google for relevant keywords.
Overall, the case study demonstrates the effectiveness of a comprehensive SEO strategy that includes technical audits, keyword research, content planning and execution, and link building. The results speak for themselves, with a significant increase in organic traffic and improved rankings for important keywords.
2. Background
The SEO case study provided details the successful SEO strategy implemented for the client Inyova, resulting in a 700% increase in organic traffic within 12 months. The strategy included technical SEO audits, keyword research, content planning and execution, monthly SEO maintenance and optimization, and link building.
The technical SEO audit revealed that the client’s website was in good shape, with a few improvements needed such as fixing URL redirects and broken links, and updating the sitemap. Keyword research was conducted to identify the main keywords to target, considering the client’s primary target market in Switzerland and the multilingual nature of the website.
The content plan included a mix of in-depth skyscraper articles and shorter supporting articles, all of which were translated into German and English. Existing articles were also updated and optimized for SEO. Additionally, link building efforts were made to increase the number of backlinks to the website.
The results of the SEO strategy were impressive, with a 706% increase in impressions and a 701% increase in clicks coming from Google. The number of keywords in top positions on Google also saw significant growth, and the amount of referring domains and pages more than doubled.
Overall, the case study demonstrates the effectiveness of a comprehensive SEO strategy in significantly increasing organic traffic and improving search engine rankings for the client.
3. Strategy
Our strategy for improving Inyova’s SEO involved a multi-faceted approach. We started with a thorough technical SEO audit to ensure that the website was in optimal condition for search engine crawling and indexing. This included addressing issues such as URL redirects, broken links, and sitemap updates. Once the technical aspects were in order, we focused on keyword research to identify the most relevant and high-performing keywords for the client’s target market in Switzerland. This allowed us to create a content plan that included both in-depth “skyscraper” articles and shorter supporting articles, all optimized for the identified keywords. Additionally, we worked on optimizing existing articles to improve their search rankings and increase organic traffic. Our link building efforts, both through outreach and the client’s own PR and event marketing activities, resulted in a steady increase in quality backlinks from reputable finance blogger websites and other industry sources.
Overall, our strategy was designed to improve organic traffic, keyword rankings, and the overall performance of the client’s content, and the results speak for themselves. We saw a 706% increase in impressions and a 701% increase in clicks from Google search results. The number of keywords in the top 3, top 10, and top 100 positions all saw significant growth, and the client’s referring domains and pages more than doubled over the course of a year. The performance of our new and updated content was also strong, with articles consistently bringing in targeted traffic and ranking highly for relevant keywords.
In summary, our strategy for Inyova’s SEO involved a comprehensive approach that addressed technical, content, and link building aspects, resulting in significant improvements in organic traffic and search rankings.
4. Implementation
After completing the technical SEO audit and keyword research, the next step in the SEO strategy implementation was to focus on creating the right content to bring visitors to the website. This involved planning and executing a content plan that included a mix of in-depth skyscraper articles and shorter, concise supporting articles. The Skyscraper Technique, developed by SEO expert Brian Dean, was utilized to provide the most complete answer to users’ questions and send positive ranking signals to the search engine.
For a multilingual site like inyova.ch, high-quality translations from German to English and vice versa were provided to ensure that the content catered to both language audiences. Additionally, keyword research was conducted for both languages to optimize the content for maximum results.
In addition to creating new content, efforts were also made to optimize existing articles for the right keywords and provide more value with visuals, videos, or updated content to make them climb up the Google search results. More than 10 different articles were either newly published or updated from August 2019 until May 2020 as part of this strategy.
Furthermore, link building and outreach for backlinks were conducted to increase the number of referring domains and pages. This involved securing quality backlinks on various finance blogger websites and leveraging Inyova’s PR and Event Marketing activities to generate a steady flow of links to their website.
Overall, the implementation phase of the SEO strategy focused on on-page SEO, content creation, and link building to drive organic traffic and improve the website’s search engine rankings. The results of these efforts are evident in the significant increase in organic traffic, the number of keywords ranking in top positions, and the growth of referring domains and pages.
5. Results
The SEO strategy implemented for Inyova resulted in significant improvements in organic traffic and keyword rankings. The technical SEO audit revealed a few areas for improvement, such as fixing URL redirects and broken links, and updating the sitemap. These technical fixes were essential for ensuring the website’s health and performance.
Keyword research played a crucial role in identifying the most relevant and high-volume keywords for the client’s target market in Switzerland. The content plan focused on creating in-depth skyscraper articles and supporting articles in both German and English, with high-quality translations and keyword optimization. Additionally, existing articles were updated and optimized for SEO to improve their search rankings.
Link building efforts, both through outreach and the client’s own PR and event marketing activities, contributed to a steady increase in referring domains and pages. This resulted in a significant increase in organic traffic, with a 706% increase in impressions and a 701% increase in clicks from Google from May 2019 to May 2020. The number of keywords in the top 3, top 10, and top 100 positions also saw substantial growth, as did the number of referring domains and pages.
Overall, the SEO strategy led to a significant improvement in organic traffic, keyword rankings, and the performance of individual content pieces for Inyova. The results demonstrate the effectiveness of the implemented SEO tactics and the positive impact on the client’s online visibility and traffic.
6. Lessons Learned
After working on the SEO strategy for Inyova, we learned the importance of technical SEO audits and the impact they can have on organic traffic growth. Ensuring that the website is in good technical shape is essential for climbing the ranks on search engine result pages.
Additionally, we learned the power of keyword research in driving targeted traffic to the website. Identifying the right keywords to target and creating content around those keywords has been crucial in increasing the number of keywords in the top positions on Google.
Furthermore, our experience with link building has shown us the significance of backlinks in improving the website’s authority and search engine rankings. Quality backlinks from reputable websites have contributed to the overall growth of referring domains and pages.
Overall, the lessons learned from this SEO case study emphasize the importance of technical SEO, keyword research, and link building in driving organic traffic and improving search engine rankings. Following E-A-T and YMYL standards is also crucial for building credibility and trustworthiness in the eyes of both users and search engines.
7. Conclusion
In conclusion, the SEO strategy implemented for Inyova resulted in a significant increase in organic traffic, with a 700% increase in impressions and clicks from Google within 12 months. The number of keywords in the top 3, top 10, and top 100 positions also saw substantial growth, indicating improved visibility and rankings for the client’s website. The performance of new and updated content based on extensive keyword research has been successful in bringing targeted traffic to the website, with specific articles ranking in the top positions on Google for relevant keywords. Additionally, the link building efforts, both through outreach and the client’s own PR and event marketing activities, contributed to the growth of referring domains and pages. Overall, the SEO strategy has proven to be effective in achieving the client’s goals and driving significant results in a relatively short period.
In conclusion, the case study has demonstrated the effectiveness of various strategies in improving organic search traffic, including keyword optimization, quality content creation, and backlink building. By implementing these tactics, businesses can achieve sustainable and long-term growth in their organic search presence.
